Saving Gotham: a billionaire mayor, activist doctors, and the fight for eight million lives

"Things are going to get really exciting"

"I need a one pager on lives saved"

"I thought, this nutrition stuff is so controversial..."

"We were failing and we didn't know why, and we had to succeed."

"Are you sure this will save lives?"

"I just went on a field trip to Dunkin' Donuts."

"Now, for the first time ever, she could see for herself."

"There's no doubt our kids drink way too much soda."

"In the end, it's just ketchup."

"All I could think of was, welcome to New York"

"They can't even be bothered to sue us?"

"We were outgunned."

"Would you like us to say, 'That's not our responsibility'?"

"We are in a coalition with major food companies for one reason only; that is, access to power."

"They always had two nuclear weapons."

"I hear that your Mayor wants to ban soda!"

"The NSRI's success is far from guaranteed"

"This is an attack on small business."

"It keeps me up at night."

"That is, ultimately, government's highest duty.".