From the Book - 1st Simon & Schuster hardcover ed.
The prophet of publicness: Mark Zuckerberg
Public choices : Private Germans ; The German paradox ; My public parts ; My private parts
The benefits of publicness : Publicness ... ; Builds relationships ; Disarms strangers ; Enables collaboration ; Unleases the wisdom (and generosity) of the crowd ; Defuses the myth of perfection ; Neutralizes stigmas ; Grants immortality ... or at least credit ; Organizes us ; Protects us
A history the private and the public : Fiendish kodakers ; Technology fears ; The making of the modern public ; The public sphere
The public press : Gutenberg's and God's gift ; The making and unmaking of mass media
What is privacy? : How do you define privacy? ; How do we protect privacy? ; The ethics of privacy and publicness
How public are we? : We have met the public, and they are us ; How public is too public? ; Oversharing
The public you : Identity and reputation ; Public advice
The sharing industry : The public economy ; Evan Williams: blogger and twitter ; Dennis Crowley: dodgeball and foursquare ; Philip Kaplan: blippy ; Josh Harris: We Live in Public and Wired City
The radically public company : Imagine ; Open-and-shut case studies
By the people : Killing secrecy ; Beyond openness
The new world : Who will protect publicness? ; Principles of publicness.
