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International cases in the business of sport
Publisher
Butterworth-Heinemann
Publication Date
2008
Language
English
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Table of Contents
From the Book - 1st ed.
Mès que un club (more than a club): the commercial development of FC Barcelona / Simon Chadwick and Dave Arthur
Branding sport teams in a competitive context: a look at team branding strategies in the National Hockey League / Andre Richelieu and Frank Pons
ESPN STAR sports / James Santomier
The challenges of modernizing a professional sport: a case study of professional road cycling / Stephen Morrow and Catharine Idle
sweatyBetty: by women, for women / Leigh Sparks
University College Dublin Association Football Club: putting an appropriate strategy in place / Anne Bourke
Who could wish for more? New Zealand's coast to coast multisport event / Geoff Dickson and Sean Phelps
Twenty-20 and English domestic cricket / Paul Kitchin
Manchester United: the commercial development of a global football brand / Sean Hamil
Something for nothing: the free ticket myth / Paul Muller and Dave Arthur
Guinness, sport, and the positioning of a global brand / John Amis
Sports in the country of a billion: a study of the marketing possibilitiess and the resulting development of less popular sports in India / K.KI. Ramachandran
Developments in web technology: enhancing the viewing spectacle of sport / Paul Turner
Tribalism: attracting fans in a fragmented market / Rudi Meir
The internationalization of Club Atlético de Madrid S.A.D.: creating value beyond borders, a differential strategy / Ignacio Urrutia, Germán Robles, Kimio Kase and Carlos Martí
Olympic marketing: the power of the five rings band / Alain Ferrand
To close or not to close: press relations and locker room accessibility in sports / Paul M. Pedersen
"The game we love. Evolved.": Cricket in the 21st century / Maria Hopwood and Allan Edwards
Celebrity athletes and athletic clothing design: the case of Natalie Gulbis / Norm O'Reilly and L. Anne Braedley
Promoting Pacific Islander rugby in a crowded marketplace: using media relations to overcome the challenge / Dave Arthur and Simon Chadwick
Intergration between broadcasters and transmission companies involved in sports broadcasting / Harry Arne Solberg, Knut Helland and Brita Ytre-Arne
How to use naming rights in the business of sport / Thomas Bezold
If the shoe fits: a marketing analysis of the Starbury One basketball shoe / David Stotlar and Cheri Bradish
On tour with the Barmy Army: a case study in sports tourism / John Beech
The future of the Tour de France: from an independent style of organization to 'A Formula One Model'? / Michel Desbordes
Sports development meets sports marketing in Africa: Basketball without borders and the NBA in Africa / Jason Means and John Nauright
New marketing challenge of the Sourth Korean Professional Baseball League and the Lotte Giants / Jaemin Hong and Chanil Lee
Professional rugby, community rugby clubs and volunteers: creating advantage through better volunteer management / Simon Darcy, Tracy Taylor, Graham Cuskelly and Russell Hoye
Boca Juniors, the half plus one of the America's population team: the restucturing of the club / Santiago Ramallo and Nick Wilde
Grand Slam Committee moves to regulate tennis wear logos / Simon Chadwick and Geoff Walters.
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ISBN
9780750685436
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