Snapshots of the self : exploring the role of online mobile photo sharing in identity development among adolescent girls / Jenna Drenten
Source characteristics in online shopping : do avater expertise, similarity, and attractiveness affect purchase outcome? / David G. Taylor and Iryna Pentina
Overcoming human limits through the satisfaction of desires on virtual worlds / Lilia Boujbel and Leila El Kamel
Managing new media : tools for brand management in social media / Elsamary Botha and Adam J. Mills
Consumer activism through social media : carrots versus sticks / Pia A. Albinsson and B. Yasanthi Perera
Authenticity in online communications : examining antecedents and consequences / Lauren I. Labrecque, Shabnam H. A. Zanjani, and George R. Milne
Web 2.0 and consumers' digital footprint : managing privacy and disclosure choices in social media / Ereni Markos, Lauren I. Labrecque, and George R. Milne
Viewer reactions to online political spoof videos and advertisements / Anjali S. Bal, Colin L. Campbell, and Leyland F. Pitt
Advertising versus invertising : the influence of social media B2C efforts on consumer attitudes and brand relationships / Adriana M. Bóveda-Lambie and Neil Hair
Male consumers' motivations for online information search and shopping behavior / Linda Tuncay Zayer and Peter Coleman
Exploring hybrid channels from the customer perspective : offering channels that meet customers' changing needs / Angela Hausman
Consumer trust and loyalty in e-tail / Buiping Chen, Matthew O'Brien, and Lin Guo
Toward a theory of consumer electronic shopping cart behavior : motivations of e-cart use and abandonment / Angeline G. Close, Monika Kukar-Kinney, and Timothy Kyle Benusa.
