Uncover the hidden power of television programming: --and get the most from your advertising budget

Book Cover
Author
Clancy, Kevin J
Publisher
Sage Publications
Publication Date
c1999
Language
English
Book
 Show Edition
Available from another library
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Subjects

Subjects
Television advertising
Television advertising -- United States
Television broadcasting
Television broadcasting -- United States
Television viewers
Television viewers -- United States

More Details

Contributors
Lloyd, David W.,1949
ISBN
9780761915812
9780761915829

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