Exhibit labels: an interpretive approach

Part I. Overview. Behind it all : the big idea ; What are interpretive labels? ; Types of labels in exhibitions

Part II. Considering the audience. Who is the audience (and what do they want)? ; Audience fragmentation ; Selecting the right reading level ; The number of words ; Multilingual labels ; Writing visitor-friendly labels ; The label's voice : who is talking to me? Part III. Enhancing the visitor experience. Hierarchies ; Modalities ; Making words and images work together ; Labels that ask questions ; Labels for interactive exhibits ; Digital interpretive devices

Part IV. Tasks. Getting started (and getting it done) ; Evaluation during development ; Typographic design ; Production and fabrication ; Evaluation after opening

Part V. Conclusions. Findings from research and evaluation.

1: Overview

Behind it all: a big idea

What are interpretive labels?

Types of labels in exhibitions

2: Considering the audience

Who is the audience (and what do they want)?

Learning styles

Levels of information and modalities

Writing visitor-friendly labels

Selecting the right reading level

Bilingual labels

Labels that ask questions

3: Tasks

Getting started (and getting it done)

The number of words

Evaluation during development

Making words and images work together

Labels for interactive exhibits

Electronic labels and hypermedia

Typographic design

Production and fabrication

Evaluation after opening

4: Summary

Ten deadly sins and 14 helpful research findings.