From the Book - Second edition.
Part I. Overview. Behind it all : the big idea ; What are interpretive labels? ; Types of labels in exhibitions
Part II. Considering the audience. Who is the audience (and what do they want)? ; Audience fragmentation ; Selecting the right reading level ; The number of words ; Multilingual labels ; Writing visitor-friendly labels ; The label's voice : who is talking to me? Part III. Enhancing the visitor experience. Hierarchies ; Modalities ; Making words and images work together ; Labels that ask questions ; Labels for interactive exhibits ; Digital interpretive devices
Part IV. Tasks. Getting started (and getting it done) ; Evaluation during development ; Typographic design ; Production and fabrication ; Evaluation after opening
Part V. Conclusions. Findings from research and evaluation.
Behind it all: a big idea
What are interpretive labels?
Types of labels in exhibitions
2: Considering the audience
Who is the audience (and what do they want)?
Levels of information and modalities
Writing visitor-friendly labels
Selecting the right reading level
Labels that ask questions
Getting started (and getting it done)
Evaluation during development
Making words and images work together
Labels for interactive exhibits
Electronic labels and hypermedia
Production and fabrication
Ten deadly sins and 14 helpful research findings.