RFID: improving the customer experience : one-to-one marketing in real time
Description
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Subjects
Subjects
Customer relations
Customer relations -- Technological innovations
Data processing
Marketing
Marketing -- Technological innovations
Product management
Product management -- Data processing
Radio frequency identification systems
Relationship marketing
Relationship marketing -- Data processing
Technological innovations
Customer relations -- Technological innovations
Data processing
Marketing
Marketing -- Technological innovations
Product management
Product management -- Data processing
Radio frequency identification systems
Relationship marketing
Relationship marketing -- Data processing
Technological innovations
More Details
ISBN
9780980174533
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