Chinese communication theory and research: reflections, new frontiers, and new directions

Introduction: The Significance of Chinese Communication Theory and Research in a Globalizing World / Wenshan Jia

Pt. I. State of the Field

1. Communication Studies in China: State of the Art / Zhenbin Sun

2. Intercultural/Interpersonal Communication Research in China: A Preliminary Review / Ge Gao and Xiaosui Xiao

3. Chinese Communication Theory and Practice: A Tier-Based Perspective / John H. Powers

Pt. II. Metatheoretical Critique

4. Critical Examination of the Eurocentric Representation of Chinese Communication / Rueyling Chuang and Claudia L. Hale

5. Masculinity Index and Communication Style: An East Asian Perspective / John C. Hwang

Pt. III. Theory and Research in Context

6. Comparative Studies of Chinese and Western Rhetorics: Reflections and Challenges / Xing Lu

7. "The Assimilation of Western Learning": An Overlooked Area of Intercultural Communication / Xiaosui Xiao

8. Research on Chinese Communication Campaigns: A Historical Review / Jianglong Wang

9. Balancing Ideals and Interests: Toward a Chinese Perspective of Development Communication / Yanru Chen

10. Chinese Health Communication in the Old and New Millennia / Mei-ling Wang

11. What We Still Need to Know about Chinese Negotiation / Deborah A. Cai and Leah Waks

12. Advertising with Chinese Characteristics: The Development of Advertising in China, 1979-1999 / Zhihong Gao

Pt. IV. Challenges of Globalization

13. Interface Between Culture and Technology in Chinese Communication / Ringo Ma

14. Computer-Mediated Communication: Internet Development and New Challenges in China / James Jinguo Shen

15. Essential Role of Chinese as the World's Leading Logographic Writing System in Global Communication / Virginia Monsfield-Richardson

16. Problems and Prospects of Chinese Communication Study / Guo-Ming Chen.