Sage brief guide to marketing ethics

Preface

Part 1: Business Ethics:

Business ethics

Theories of ethics

Stakeholder theory

Ethical decision making

Competition

Strategy and ethics

Corporate social responsibility (CSR) and corporate social performance (CSP)

Strategic corporate social responsibility

Part 2: Ethics And The Marketing Mix:

Ethics of marketing

Consumer rights

Product liability

Ethical issues in pricing

Price-fixing

Predatory pricing and trading

Transfer pricing

Part 3: Ethics And The Promotional Mix:

Advertising ethics

Deceptive advertising

Public relations

Public relations ethics

Reputation management

Part 4: Special Topics In Marketing Ethics:

Intellectual property

Electronic commerce

Marketing to children

Minorities

Cross-cultural consumer marketing

Multinational marketing

Green marketing

Greenwashing

Cause-related marketing

Appendix: AMA statement of ethics.