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A world gone social: how companies must adapt to survive
A world gone social: how companies must adapt to survive
Author
Coine, Ted
Publisher
American Management Association
Publication Date
2014.
Language
English
Book
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Table of Contents
From the Book
Welcome to the social age
The customer holds all the cards
The social employee: good, bad, and way past ugly
The evolution of social recruiting
The engagement era
It takes a community
The death of large
Flat: the new black?
The OPEN challenge (Ordinary People, Extraordinary Network)
The social leader: a blue unicorn?
Building a world-class team for the social age
In the social age, customer experience comes first
And stop calling me "social media marketing!"
Investing in social: is what you see real?
The future of business in a world gone social.
Author Notes
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Subjects
Subjects
Electronic books
Planification stratégique
PSYCHOLOGY
PSYCHOLOGY -- Social Psychology
Réseaux sociaux
Social networks
Social Psychology
Social Support
Strategic planning
Success in business
Succès dans les affaires
More Details
Contributors
Babbitt, Mark
author
ISBN
9780814433263
081443326
9780814433270
NoveList
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