The Basics Boutique is a Business Model, Not a Gift Shop
1. Why Boutique Businesses Have to Get Branding Right
2. Boutique Brand Essentials
3. To Rebrand or Not to Rebrand?
Section II. Products, Services, and the Customer Experience
4. Making Boutique Products and Services Worth More
5. The High-Touch Experience
6. Building a Team That Completes the Boutique Experience
7. When the Boutique Experience Goes Wrong
8. Price Isn't Everything
9. The Boutique Pricing Strategy
10. The Scars of the Sale
Section IV. Marketing & Selling
11. The Boutique Marketing Difference
12. Building Your Database and Marketing Your Business
13. The Lowdown on Low-Touch Advertising Options
14. Nurturing and Rewarding Your Best Clients
16. Rules to Live By as a Boutique Business Owner
Conclusion: You Can Be Worth Every Penny
Epilogue: For Those Who Haven't Done It Yet
