Advertising & the business of brands: an introduction to careers & concepts in advertising & marketing

Book Cover
Publisher
Copy Workshop
Publication Date
c2001
Edition
1st ed.
Language
English

Description

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Subjects

Subjects
Advertising
Advertising -- United States
Advertising -- Vocational guidance -- United States
Brand name products
Brand name products -- United States
Marketing
Marketing -- United States
Marketing -- Vocational guidance -- United States
Vocational guidance

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Contributors
Bendinger, Bruce
ISBN
9781887229050

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