Marketing lessons from the Grateful Dead: what every business can learn from the most iconic band in history

The band. Creating a unique business model ; Choose memorable brand (and band) names ; Build a diverse team ; Be yourself ; Experiment, experiment, experiment ; Embrace technology ; Establish a new category

The Fans. Encourage eccentricity ; Bring people on an odyssey ; Put fans in the front row ; Build a following

The Business. Cut out the middleman ; Free your content ; Be spreadable ; Upgrade to premium ; Loosen up your brand ; Partner with entrepreneurs ; Give back ; Do what you love.