Advertising to children: concepts and controversies

Through the eyes of a child / Deborah Roedder John

Socialization and adolescents' skepticism toward advertising / Tamara F. Mangleburg and Terry Bristol

Evaluating the impact of affiliation change on children's TV viewership and perceptions of network branding / Robert Abelman and David Atkin

Youth, advertising, and symbolic meaning / Cindy Dell Clark

"We'll be back in a moment / Alison Alexander ... [et al.]

Mothers' preferences for regulating children's television / Ann D. Walsh, Russell N. Laczniak, and Les Carlson

Comparison of children's and prime-time fine-print advertising disclosure practices / Darrel D. Muehling and Richard H. Kolbe

Beauty myth and the persuasiveness of advertising / Mary C. Martin, James W. Gentry, and Ronald Paul Hill

Selling food to children / Bonnie B. Reece, Nora J. Rifon, and Kimberly Rodriguez

How do we persuade children not to smoke? / Laura A. Peracchio and David Luna

Camels and cowboys / Barbara J. Phillips and Liza Stavchansky

Adolescents' attention to beer and cigarette print ads and associated product warnings / Richard J. Fox ... [et al.]

Advertising to children in the twenty-first century / Christine Wright-Isak

Future of children and the Internet / Carole Walters

Advertising's effects / Marvin E. Goldberg

Context of advertising and children / Jeffrey J. Stottman.