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Wise up to teens: insights into marketing and advertising to teenagers
Wise up to teens: insights into marketing and advertising to teenagers
Author
Zollo, Peter
Publisher
New Strategist Publications, Inc
Publication Date
c1999
Edition
2nd ed.
Language
English
Book
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Table of Contents
From the Book - 2nd ed.
ch. 1. Why teens are important consumers
ch. 2. Teens, products, and brands
ch. 3. Teens and media
ch. 4. Teen activities and interests
ch. 5. Teen trends and social hierarchy
ch. 6. Teens and music
ch. 7. Power of celebrity
ch. 8. Teen values
ch. 9. Essence of being teen
ch. 10. Teen life: home, play, school
ch. 11. Advertising and promoting to teens
ch. 12. Researching teens.
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Subjects
Subjects
Advertising
Consumer behavior
Marketing
Teenage consumers
More Details
ISBN
9781885070203
NoveList
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