Part 1. Optimization as a Competitive Advantage
Chapter 1. The Winners and the Also-Rans
Chapter 2. Optimization: From Cave to Cubicle
Chapter 3. Optimization in Action
Part 2. Putting Optimization to Work
Chapter 4. Optimization: Promise and Reality
Chapter 5. Ready, Set, Optimize
Chapter 6. Ready, Set, Execute
Part 3. The Optimized World of Tomorrow
Chapter 7. The Challenges Ahead
