Sport marketing: managing the exchange process

Book Cover
Author
Milne, George R
Publisher
Jones and Bartlett
Publication Date
c1999
Language
English
Book
 Show Edition
Available from another library
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Place Hold

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Subjects

Subjects
Economic aspects
Management
Marketing
Sports
Sports -- Economic aspects -- United States
Sports -- United States -- Management
Sports -- United States -- Marketing

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Contributors
McDonald, Mark A
ISBN
9780763708733

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