From the Book - First edition.
Develop Attractive Traits
Display Attractive Proofs
The five principles of mating success
The five-step process to mating success
Step one: Get your head straight. Build self-confidence ; Understand what it's like to be a woman ; Clarify your mating goals and ethics
Step two: Develop attractive traits. Understand what women want
Get in shape (the physical health trait) ; Get happy (the mental health trait) ; Smarten up (the intelligence trait) ; Get your life together (the willpower trait) ; The tender defender (the agreeableness and assertiveness traits)
Step three: Display attractive proofs. Show them what you're working with (signaling theory) ; The power of popularity and prestige (social proof) ; How rich do you need to be? (material proof) ; Stylin' and profilin' (aesthetic proof) ; Show her how you feel (romantic proof)
Step four: Go where the women are. Find the right mating markets ; Beggars must be choosers (mate preferences) ; Meeting the women you want
Step five: Take action. Talking to women ; Dating women ; Having sex ; Create your mating plan and go forth
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